這也是Burberry男裝第一次搬回倫敦辦秀,並同時在秀後推出「RUNWAY MADE TO ORDER」的客製化服務,除了全新的「WAVE」系列男性太陽眼鏡,可以將姓名縮寫字母燙在鏡腳內側外,還有「The Britain Bright」限量10只的腕錶,顧客可選擇在瑞士製機芯的自動盤上,以雷射刻上名字的縮寫字母,透過彩色玻璃後蓋可以欣賞到雕刻後的結果。WAVE墨鏡並打出能在8周內收到商品的消息,足見品牌維護顧客新鮮感的用心。
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