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美國亞馬遜提高免運最低消費額
Oct 23rd 2013, 12:58

紐約時報22日報導，亞馬遜網站22日早上改變該站最受歡迎的運費辦法，原本消費滿25美元（約台幣750元）即可按「超省運費方案」，享受免運費，新辦法把免運費的消費門檻提高到35美元（約台幣1050元）。亞馬遜未提出辦法變更的理由。

亞馬遜的「超省運費方案」在10多年前推出，當時是一種創新，且在網路零售界掀起運費低廉或甚至免運費的風潮，同時也讓亞馬遜坐穩了低價競爭者的寶座。

有分析家認為，此舉表示亞馬遜面臨強大的獲利壓力，但投資人對亞馬遜的信心不減，在此項變更辦法的消息傳出後，亞馬遜股價仍上漲。

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